Glamour Kills

Glamour Kills emerged from a New York basement in 2005 with five t-shirts and an idea about a flying pig. Since then its founder Mark Capicotto has taken Glamour Kills Clothing into the cultural zeitgeist and infected the wider music scene with his signature t shirt graphics and unique perspective on youth culture and streetwear. His dream was to make t-shirts and graphic street wear that reflected the rock culture he was immersed in. "Our company is based around music," he says. "Music has always been a huge part of my life, and that's where I draw the most inspiration from." The rock world has embraced Glamour Kills too. All Time Low, Cobra Starship, Bayside, Boys Like Girls, A Day to Remember and many others all proudly sport tees and menswear made by Glamour Kills Clothing and have regularly been seen on MTV and its various clones. "The brand is more than just a clothing company. I want people to recognize us as a movement--like the Hulkamania of fashion! It's not just t-shirts; it's a lifestyle that we want to be reflective of." The company's name illustrates Mark's openness to all inspiration. He laughs, "When I started Glamour Kills, I didn't have a name. A friend of mine and I were driving, and one of us was like, 'Glamour Kills.' The name happened by accident, and it ended up sticking. It catches people's attention when they hear it." What better reason to make tees, crews, sweats and graphic streetwear for the initiated masses.